Inbound Marketing (or Internet Marketing) is a very effective way to market your product or services using the Internet. Inbound Marketing focuses on getting found by potential customers through use of a website, blogging and social media. It is much more effective than traditional outbound or “interruption” marketing and is typically less expensive to implement.
Traditional marketing pushes your message to the marketplace hoping that it reaches someone who is looking for the products or services you offer. The goal is to get noticed by grabbing the consumers attention in any way that you can.
Traditional marketing is becoming less and less effective. Consumers are bombarded with messages and tune them out. Phone books are all but obsolete. News organizations that depend on print advertising are going out of business.
The Internet is where consumers go for information about products and services. Smart businesses use Inbound Marketing Strategies to draw potential clients to them. Inbound Marketing has leveled the playing field between large and small businesses. You no longer need a huge budget and a Madison Avenue ad agency to market a product or service successfully.
How Can We Help Your Business? As consultants, we work with you to develop an Inbound Marketing Plan, execute it, measure success and fine tune your strategy.
Need a helping hand? We can provide services to implement some or all
of your inbound marketing plan.
Inbound Marketing: The Basics
Get Found - The first step of inbound marketing is to draw traffic to your site or fill your sales funnel.
Convert Visitors to Leads and Customers - Give visitors what they need in exchange for their permission to be contacted by you.
Measurement and Optimization - Close the loop by measuring your success, identifying opportunities for improvement and readjust your inbound marketing strategy.
- Measure and optimize marketing effectiveness of website
- Measure traffic and conversions to leads
- Measure effectiveness of marketing events
- Measure blog subscribers
- Measure social media engagement
- Measure brand awareness