A good Internet Marketing Plan includes consistent content creation such as blogging, whitepapers, and landing pages with calls to action. It is important for today's marketers to be able to add and optimize content easily. For that reason, we design all of our sites on a content management system (CMS).
A good content management system or CMS...
- makes it easy to change or add content to a web page.
- gives you the ability to add new pages quickly and easily.
- allows you to create landing pages with Calls to Action (forms).
- allows access to the webpage tags for optimization purposes.
Pagetender offers a number of web site design packages for companies wishing to build or move their current site to a content management solution.
The solutions below are our premium packages, combining the best content management systems and tools:
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 For the business owners who want to grow their business with Inbound Marketing, we suggest building a web site on HubSpot's Content Management System.
HubSpot's WYSIWYG editor makes it extremely easy to add web pages, landing pages, forms and whitepapers. Traffic analysis, lead tracking and blogging are built in automatically. In addition, we have found HubSpot's Internet Marketing Tools to be the best on the market.
Once our designers complete your website design or redesign we will implement it on HubSpot. A Pagetender Inbound Marketing Consultant will work with you to develop your Internet Marketing Plan, guide you through the implementation of HubSpot's tools and Methodology and advise you as you incorporate Inbound Marketing into your business.
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If HubSpot is not for you, we recommend another excellent content management system, Concrete5. Unlike some other CMS packages, this content management system was developed with marketers in mind. Concrete 5 is easy to use and makes search engine optimization and content creation a breeze. Unlike other CMS packages available today, it is NOT a blogging platform or complicated portal that was re-purposed to act as a CMS. It was built to be used by a business owner or marketer without technical ability or IT staff.
Our designers will create and implement a new or redesigned web site in Concrete5. A Pagetender Inbound Marketing Consultant will guide you through development of an Internet Marketing Plan and its implementation. We will advise you and your staff as you choose the tools that will provide the analytical and competitive analysis you will need to close the loop. HubSpot provides a Marketer version of their product for companies who want the best in Internet Marketing Tools but need to have a stand alone web site. If HubSpot is not right for you, our consultant will help you chose a combination of other tools to achieve a similar result.
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