Internet marketing, sometimes call Inbound Marketing, is a very effective way to market your product or services using internet technologies. It differers from traditional marketing in several ways. Most notably, traditional marketing pushes your message to the marketplace using advertising in print, over the airwaves, on TV, via email marketing, junk mail marketing and through telemarketing. The goal is to get noticed by grabbing the consumers attention in any way that you can. The problem with this approach is that consumers are bombarded with messages and have found ways to tune them out. We record TV and forward through commercials, we dump the junk mail in the recycle bin unopened, we sign up for the do not call list and read our news on-line to avoid the ads. Traditional marketing is becoming less and less effective.
The internet is where consumers go for information about products and services. Phone books are all but obsolete. News organizations that depend on print advertising are going out of business. Smart businesses have begun to use internet marketing strategies to draw potential clients to them.
Pagetender has been helping clients build their business on the internet since 1998. If you are a small or medium sized business who needs to draw qualified prospects and convert them to leads, internet marketing is the right approach for you. Planning a website redesign? It pays to understand these principles before you begin. Don't waste time and money to get a 'new look' hoping it will bring more business. Chances are it will hurt your business more than help it if it is not done with internet marketing principles in mind. Please contact us for a free evaluation of the effectiveness of your web assets.