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Compelling Web Sites


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On average visitors spend less than a second deciding if they should delve deeper or move on. You need to grab their attention quickly and keep them interested. There are many things that can make a web site compelling. Good quality content, ease of use, intuitive navigation to name a few. There are also a number of things that repel visitors quickly. We will work with you to maximize your web site's potential.


Some tips to creating a compelling web site:


  • Good quality, valuable, up to date content.
  • Consistent, intuitive navigation.
  • Clean, simple, eye-pleasing design.
  • Make sure pages load quickly.
  • Present content with layers of detail allowing visitors to scan but delve deeper when something is of interest. Keep pages short to minimize scrolling.
  • Avoid unnecessary animation and sound.
  • Invite interaction.
  • Invite feedback and respond quickly.
  • Comply to accessibility standards.
  • Keep it in good working order. Test links, interactive components and forms periodically.
  • Test with several browsers



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Marlborough, MA 01752

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