Holistic Search Engine Optimization
Optimizing Social Media, Website, Blog, and More for Maximum Inbound Results!
by Linda Sevier
Search engines adapt constantly by improving algorithms and including new sources of content. The growth of social media has resulted in an enormous amount of user generated content which has made its way into the SERPs (search engine results pages) and is being used to influence rankings.
Google+ is a good example. Google+ content is being including in Google’s SERPs. How many of you accepted invitations and built profiles without considering what keywords to use?
Rather than playing catch-up, take a holistic approach and make SEO an integral part of your Inbound Marketing strategy.
"Holistic SEO" means optimizing everything: Before you post or publish ANYTHING, consider how you might improve it by using a keyword phrase that is relevant to your audience.
Create a list of traffic-producing keywords that will draw your ideal customer. Optimize your content and use it to engage others, and ultimately drive them to your site. Write a policy for using keywords and make a keyword list accessible to anyone in the company who engages through social media.
Here are just a few examples of SEO opportunities you should be making a part of your holistic SEO:
- All your web pages (!)
- All Content, on-site or shared off-site (Presentations, Whitepapers, eBooks, Newsletter archives, Articles, Press Releases, etc.)
- Video and image names and descriptions on-site or shared off-site (YouTube, Flickr, Slideshare, etc.)
- Company and employee profiles and bios, and posts on LinkedIn, Facebook, Google+, Twitter, etc.)
- Questions and Answers on Linkedin, Yahoo, etc.
- Company and Blog directory listings and online advertising
- Company listings on partner sites or industry indexes
- Blog posts and comments on your’s and other’s blogs
And don't forget to measure and refine your strategy - so you can reap the rewards!
Ready to get started with your Holistic SEO? It all begins with keywords.
Learn all about keyword phrases and how to choose the best ones for your business - download our free eBook:
"Choosing Money Making Keywords"
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