5+ Social Media Buttons to Add on Your Website
by Dave Maloney
Social media sharing has become a key ingredient of inbound marketing. More eyes and ears turned toward your business means a bigger audience: more customers and more business. You've got your Facebook Fan page, a Twitter page and a Linkedin Profile, just to name a few big ones, but how can your audience "Like" you, "Follow" you or "Plus One" you? Adding a few social media buttons somewhere on your webpages makes it easy for everyone to spread the word about how great you are!
If you're using a content management system or blogging platform, you might already have some built-in options to display some social media sharing buttons on your page or blog post. If not, here is a quick collection of social media buttons that are really easy to install on your website:
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Facebook "Like" or "Recommend" Button - A visitor to your site can let all their Facebook connections know that they "Like" what you have to offer. You can customize your Like button, size, colors, fonts, verb, with Facebook's button configurator, then just copy/paste the code where you want it.
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Google "Plus One" Button - Google's version of Facebook's "Like", your visitor's recommendations will show up right on Google's search results pages next to your webpage. Use the Google +1 Tool to create yours just the way you want it.
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Twitter "Tweet This" Button - lets a visitor send out a Tweet to everyone in their Twitter world about your page or a product on your page, with a built-in link right back to you. The Tweetbutton tool has lots of options for how you want to set up your link(s).
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Twitter "Follow" Button - lets your visitors add your company right to their follow list, so they can keep hearing what you have to say through your Twitter feed, without having to leave your site. You can paste the same code that you get from their Follow Button Creator on any and every page of your site that you'd like.
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Create your own arrangement of social media buttons - You can find just about any icon for free (without stealing) from sites like Iconspedia, then after you upload the icon image to your site, make the image a link to your company's fan page, feed, profile, etc. Pagetender's social media buttons are just created in a simple html table, but there are other free(!) modules you can try that will do that for you, like ShareThis.com or AddThis.com.
You may not think that social media sharing works for your business or industry, and sorry, these buttons don't have any "magic" code built into them. In Inbound Marketing (just like everything else), you get out of it what you put into it; if you have something worth sharing, people will share it!
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