When's The Best Time to Blog?
by Dave Maloney
HubSpot's own Social Media Scientist, Dan Zarella has done extensive research into determining the best days to blog and when is the best time to blog, share, email, tweet, etc. These questions come up quite a bit and HubSpot's webinar on Dan's findings is very interesting.
Best Time to Blog
Mornings seem to be the best time to blog, as research shows most people read blogs by late morning, less throughout the day, not much at night. Monday mornings come in with the highest blog views for the week. Blog posts are found to get the most inbound links early Monday and Thursday mornings when writers are sourcing material for their own compositions.
Also, blogs have less views on weekends, but have a better chance of receiving comments from their audience. This can be attributed to people having less email over the weekend, having the chance to get caught up with some of their emails and having time to focus and pay a little more attention to what their reading than they could during the workweek.
Best Time to Share on Facebook
Likewise, your postings will get the most attention mornings and over the weekends if you share them on your Facebook business page. On weekends people have a little extra time to absorb your post and leave comments. A lot of bigger companies block Facebook usage at work, which could be another reason that Saturdays and Sundays get more time there.
Best Time for Tweets and Retweets
It's a really good idea to make sure your new blog post gets tweeted as soon as it's published, but don't be afraid to tweet about it more than once. Retweets seem to be at their highest later in the day and later in the week.
Best Time for Your Audience
Even though these facts and figures are pretty cool, it still all comes down to what works specifically for your business. You need to know who your audience is: who is your ideal client, your marketing persona? Figuring out who they are will help you figure out their habits and best times to catch the most of their attention. Experiment with different days and times for your posts and keep track of what's working. After some measuring you may be surprised with what your learn! And give it an honest effort; the more frequent you post content, whether it's in the Twittersphere, your Facebook world, or an email newsletter, the more chances you have to experiment.
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