Website Redesign and SEO | Why You NEED a Content Management System
Planning a website redesign? If you haven't sent out the RFP, hold on to it for a minute. Does it include a CMS (content management system)? If not, you might be making a mistake.
Ask any Internet Marketing Consultant and they will tell you that it is important to be able to create content quickly and easily. Why? To obtain or maintain good page rank and high keyword ranking in the search engines it is important to add good quality content frequently. If you have to rely on a website design firm or a person in your IT organization to make changes, it is difficult, if not impossible, to do so.
If you are a marketing person, I am sure you understand the importance of landing pages with good calls to action. If you are not able to create them your self with ease chances are you probably missing opportunities to capture leads through your website.
Another reason it is important to have a content management system is for search engine optimization of your web pages. To optimize your web pages, you must be able to update your title and meta tags. Search engines use the title, the meta keyword field (although not as frequently these days) and the meta description field to gather information about your page. Each page should have unique keyword phrases in each of these fields that align with the content. So having the ability to create new pages but not the access to optimize them is not advisable.
When choosing a content management system for your website, be sure to keep these things in mind.
A good content management system or CMS ...
- makes it easy to change or add content to a web page.
- gives you the ability to add new pages quickly and easily.
- allows you to create landing pages with Calls to Action (forms).
- allows access to the web page and tags for optimization purposes.