Website Redesign Tip | Website Page Length, The Long And Short Of It
When companies start a website redesign project, they rarely consider organic search engine optimization. This, of course, is a bad idea. If you are redesigning your website because you think a new look will bring more visitors, stop. Good content that is optimized around the right keyword phrases is what will bring more traffic and, if done correctly, the right traffic. Traffic that converts to leads that result in increased profits.
When planning your redesign and/or seo project, take a hard look at the length of your website pages. Do visitors need to scroll to read the content completely? Does the content lend itself to being split into more than one page? If so, restructure your content for a number of reasons. One, visitors do not like to scroll and another more important reason, it will give you more pages to optimize for seo. Each page is an opportunity to be found for a different set of keyword phrases. When you create a long page, you have missed opportunities and, if it is very long, probably guarenteed that most visitors will not see or read the content "below the fold".