What is inbound marketing?
The folks at HubSpot are very bright and hard working. You wouldn't suspect how hard they work if you saw one of their videos though. They seem to have so much fun! They are all about inbound marketing - internet marketing may be a term you are more familiar with. What is it exactly? Inbound marketing leverages internet technologies such as your website and social media to draw potential clients to you. Traditional outbound marketing pushes information about your products or services to the marketplace hoping that the right people notice. There is no one better at describing inbound marketing than the marketing team at HubSpot. They just released a new video titled "You Oughta Know Inbound Marketing. If you haven't seen it, check it out here and then go to YouTube to see their other videos. They are all very entertaining...at least to us internet marketing geeks.
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