Facebook IFrame Capability Coming Soon!
by Dave Maloney
Along with some other page changes to Facebook recently announced for March 11, there's some more great news from Facebook: Iframe application! Any businesses who would love to customize how their Facebook page appears, or what they can do within it should love this.
An "iframe" is just an HTML (web) page that is stored on a server somewhere and is displayed within a "frame" on another page somewhere else. So regarding Facebook iframes, you can create a new page within your website, using your company's design and your site's custom CSS code, and "iframe" it to appear on a custom tab on your company's Facebook page!
Technically, the page still "lives" on your website, but is displayed within the Facebook iframe, making your Facebook business page look and feel more like you've wanted it to all along! Up until now, the best you could do to customize your business page was limited to the constraints of Facebook's "FBML", Facebook's own HTML language, which didn't allow a lot of room for creativity. (Not sure yet if Facebook will continue to support any current custom FBML tabs you may have; we'll find out soon enough.)
Facebook Iframe Benefits for Your Business
- Design your page how you want! You're creating your new page within your own site, so you're able to use your corporate colors, fonts, images, logo - you have 540px of creative freedom!
- Customize your marketing on Facebook! If you can make and edit pages on your own website, you can modify what's in your Facebook iframe at any time. Want to have a contest, promote a new product line or service? You'll have control of your own Facebook ad!
- Track results your Facebook page just like your website! Because the page is on your website, you'll be able to use all the analytics tools you're using to track visitors and leads on the rest of your site. At last, with Facebook Iframes, your Facebook business page is no longer a "satellite office" in another community, but an extension of your greatest marketing tool - your website!
We can do a "How-to" post soon if anyone's interested...it doesn't look as complicated as it sounds!