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Choosing Money Making Keywords


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Keyword Phrases: Where You Can Stick Them!

  
  
  
keyword phrase all over bulletin boardBy Dave Maloney
Have you chosen keyword phrases that you think will bring the best results?
Is each page of your website optimized around a different keyword phrase?

So you get the basic gist of Search Engine Optimization (SEO) and you've placed your keyword phrase in your page name and title, main headline and as often as you can mention it in your body content. If you have more than one keyword phrase for a page, perhaps a variation of the first one you can work it into a sub-heading as well as the body content. If you have any images on the page, they should have a brief description attached to them, known as "ALT" text; when describing that image try to work in those keyword phrases.

Do you have any links on your page? Search engines place a lot of value on links and their anchor text; make sure you use your keyword phrases here - not just "Click here!"

Other Places to Use a Keyword Phrase

If it's text and it's online, then it can be searched by search engines. And if it can be searched, it can be optimized around the keyword phrases you want to be found for! Work in a keyword phrase to your blog posts, your company or personal bios, social media profiles, and every press release or advertisement that's headed out into cyberspace. If you have .PDF documents available on your site, search engines can even crawl them and find your keyword phrases.

Even tweets on Twitter, Q&As on Linkedin or any post on any forum can be optimized around a keyword phrase or two, and used to your inbound marketing advantage. People are searching everywhere, make sure that they can find you!

 

money making keywords ebookWant to learn more about how to choose the best keywords for your business?
Download the Free eBook:

Choosing Money Making Keywords


Comments

Dave, 
 
great blog. you mentioned alt text with images, how do i see what the alt text is on my images?
Posted @ Wednesday, February 16, 2011 9:04 AM by jason krasinskas
Hi Jason, I primarily use Firefox; you can right-click on an image, choose "View Image Info". Not sure what it would be called, but there's probably something similar in Internet Explorer. If you're logged into HubSpot, it's easy: click to Edit a module, click on the image to highlight it, then click the "Tree" icon in the editor window dashboard just like if you were adding a new image. On the right of this window, it shows you the image you have selected and a field below it with its ALT text in it, which you can change to whatever you want. (If you didn't put anything here when you first uploaded the image, it defaults to the picture's filename) 
If this didn't make sense, let me know!  
Thanks, Dave
Posted @ Thursday, February 17, 2011 8:18 AM by The Pagetender Team
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