Expect a Better Traffic Rank with a Blog
By Dave Maloney
We've preached again and again on the importance of blogging: more content, more links, more site traffic, more return visits, etc. All this leads to your site having better placement in search engine results, which means even more of the above, and so on.
Need a little proof? Below is a collection of graphs implying that regular posting to your blog and traffic rank are directly related. These screenshots from our rank tracking tools demonstrate how our site has a better traffic rank with a blog running regularly:
Traffic Rank(where your site ranks in popularity in search engines out of every other site on the web) Our traffic rank was better in August when we were posting a blog once a week. Our rankings worsen shortly after we get lazy for a few weeks!
The blog is set to automatically post each new article to the company's social media pages. This graph from our Facebook Insights page shows pretty clearly that you get more attention when you posted something new, and none when you don't.
Here's how those spikes in our Facebook graph can be seen in our HubSpot sources report - more traffic during the weeks with a blog.
Another example below shows traffic for a company who started blogging at the beginning of August, made a diligent effort of posting regularly for a few weeks, then gave up again by the end of the month:
As you know, there are numerous other factors that affect your placement in search engine rankings. But when the numbers in front of you are saying your site has a better traffic rank with a blog posting on a regular basis and the opposite without, it's probably worth it to move "Blogging" up a little higher on the To-Do list!