Business Blog Topics
By Dave Maloney
Topics for Your Business Blog
Coming up with business blog topics once or twice can be challenging, let alone on a regular basis. Blog ideas can come from everywhere: internally, your own experiences in the business, maybe from an email with a question you had a solution for; and externally, maybe something new going on in your industry that caught your attention. Get into the habit of keeping a list; write down inspiring ideas as they hit you.
Want to know what to write about? For your blog to be successful, you need to listen and figure out what your customers want and what they're interested in. Write about subject matter that your customers would naturally lean towards.
Your business blog is NOT ABOUT you, your product or what you want. Save your salespitch for the rest of your website and let them find it when they're ready. Right now, you're just establishing a community where people are welcome to come learn about topics they're interested in, or find a solution to a problem they're having.
Once you've got visitors; make sure they know they're welcome here, just like the front lobby of your business or store. Encourage comments, ask for feedback, even ask for blog ideas so you can give them exactly what they want. Respond to all comments respectfully and be grateful that someone was interested enough in what you had to say to stop and write something back. A real live human being who actually cares in customer service is worth 10,000 automated robots, and your readers (also real live human beings) appreciate it.
Types of Posts - Business Blog Ideas
Any type of media will work; there are no formal rules or formats. You could present different how to articles, industry-related stories, best-of lists, interviews, editorials. Visuals, a cartoon, photos or video, are always great to draw interest. Make yourself and your blog memorable and worth coming back to.
Make sure you get some keywords in there somehow, but above all, be authentic; show everyone that you are not only an expert in your field, but a great person to do business with as well.