Starting a Business Blog
By Dave Maloney
Your website has traffic, even some repeat visitors, but could have many more new and repeats if there was new stuff being added on a regular basis. People stop paying attention to your windows if you never change the display.
A business blog on your company's website is becoming a necessity. The more content you have on your site, the higher page rank in search engines, the more ground you reach, the more visitors you'll get to your site, and so on. Each blog post you add to your company blog is like another page to your site; load it up with keyword phrases, links, etc., no programming degree required. It's the company newsletter that used to cost you a few thousand to print and mail, only now instead of looking for readers, they're looking for you.
Starting a business blog is simple; take an idea and come up with a headline:
Your Company Needs a Business Blog
Make your headline catchy, but to the point to grab the attention of readers skimming through search results. Get a keyword phrase of two in there.
The Content
Remember, people get bored easily and will wander quick. Keep each blog post short (and sweet), about 200, no more than 500 words; and focus on one idea. If you can break up the topic into more than one idea, make it two separate posts or a series.
Use sub-headings to break up your content into smaller bites. If you can upload a stock photo, a chart, or even better, a photo of your own, get it in there - any kid would agree reading is more fun when there are pictures on the page. Lists are also a good to lighten the read and get your point across.
Interesting content would be the best part. Do some homework; see if you can find out what people are looking for. Choose 2 to 3 keyword phrases to focus on and make sure you use them in the body of the article as well as the title. If you have more keywords than that, work them into your next post. (No, you're not done.)
Now Sustain it
For your business blog to have any success, pick a blogging schedule that you think you can handle – and then stick to it! If you think you can churn out a couple posts a week, go for it.
You can connect your company blog to your other social media, such as Twitter, Facebook business pages, Linkedin, etc to post automatically, which will further extend the reach of your word and draw traffic back to you. Add a link to your blog in your email signature, even on your business cards.
That's about it; keep it simple, maybe even have fun with it. The sooner you get started, the sooner you'll see the results!
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