Facebook Business Page Quick Usage Guide
(for anyone who doesn't want to spend time on their Facebook business page - or learning about it)
by Dave Maloney
You don't use your Facebook business page to its full potential because you don't see any value in it for your business, don't think you have any customers there, etc. Five years ago, did you argue that you didn't need to waste time optimizing the pages on your website because your customers weren't searching for you on Google? As a small business owner, you probably don't have a lot of time and resources to devote to marketing and advertising, but the good old days of writing a check once a year to the yellow pages are over. Like it or not, now there's "social media." But don't panic - it may not be as painful to adapt to as you think!
Save and print the Facebook Business Page Quick Usage Guide below and you'll have the basics of social media covered:
- Post Regularly! This is the most important part to making it work, but don't roll your eyes already. Once or twice a week is enough to get and keep the ball rolling. Your blog is most effective as a regular publication, and easier for you to keep up with when it's part of the routine. Create a calendar on your computer and plan out a date and time for the next few week's posts - you could compose your posts here ahead of time.
- Post Length - keep them short and sweet! 150-250 characters is all you need.
- Post Timing - this differs for each type of business and their target audience, so try some different timeslots to see which get the most attention. (How many people reached stats are displayed below each of your posts, next to how many comments and likes) Most responses will be within the first hour or so of your post, and after that your post may be lost in their feed.
NOTE: Don't leave out posting at night or over the weekend - not everyone can get away with being on Facebook during normal business hours!
- Post Suggestions - You don't have to come up with a new special offer every day. Ask a question, take a poll to encourage interaction. Just like blogging rules: educate and entertain, selling comes later. Sharing links to interesting stories is great, make sure you link some stuff back to your website and/or blog too!
Grab attention: Pictures and videos have proven to get a lot more engagement than plain posts!
- Respond to all comments and messages. It's what makes you and your business someone they'd like to do business with.
- Post/Respond as a person, as well as your business. The "Use Facebook as" option is right in the top right corner next to your account info. If you have others members of your company that can contribute, get them to chime in here and there as well.
Being "engaging" on Facebook doesn't mean you have to be logged in all the time like your crazy sister-in-law. You can make an appearance and do what needs to be done with a little planning ahead.
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