by Dave Maloney
The best and most tried and true way to get ranked high in the search engines is to create content - great unique content.
Whether you're writing copy for your webpages or a blog post, if you duplicate content that's already indexed online you're not doing anything to help your rankings.
Whether it's a newsletter or press release, even a downloadable pdf file, if it's been crawled by search engines and you use it on your page, it will be considered duplicate content. You may think that just by changing a few words here and there, you may be covered, but not true. Aside from being against the law (it's called plagiarism, and you can be sued for it), Google and other search engines offer their own repercussions for duplicate content.